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New Year’s Resolution for Business Faculty: Embracing Soft Skills in Business Education

As a business educator, my New Year's resolution is to enrich my teaching approach by integrating essential soft skills into the business curriculum, inspired by the World Economic Forum's 2023 Future of Jobs Report. This…

Surviving Exam Week: A College Student’s Guide to Not Losing Your Marbles (or Your Notes)

Introduction Hey there, fellow knowledge warrior! Ready to battle the mighty Exam Week Beast? Good! Grab your textbooks, your highlighters (including that neon one you bought but never used), and let's dive into the art…

Tips to Mesh Marketing, Sales, Service, and Technology

In today's fast-paced business environment, the integration of marketing, sales, service, and technology is not just beneficial – it's essential. This synergy can result in enhanced customer experiences, increased efficiency, and growth in revenue. Here…

Emotional Marketing: Navigating the Highs and Lows

In the ever-evolving landscape of marketing, emotional marketing has emerged as a powerful tool for connecting with consumers on a deeper level. By leveraging human emotions, brands can forge meaningful relationships with their audience. However,…

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Alumna Recognized at AdventHealth

Sheila Rankin, class of 2006, started her career at AdventHealth in 2006 in the finance department. She has now been promoted to Chief Executive Officer at AdventHealth Kissimmee. Here's the full article: https://www.andrews.edu/agenda/65023/?utm_medium=email&utm_source=agenda-2024-03-28

Ethical Leadership: Insights from Dan Wyant’s Talk at Andrews University

In an inspiring event hosted by Andrews University School of Business Administration, Dan Wyant, the esteemed Chairman and President of the Edward Lowe Foundation, shared his profound experiences and insights on "Ethical Leadership" with an eager audience of students, faculty, and staff. The session, rich…

Crafting a Cutting-Edge Customer Service Strategy

The Ever-Evolving Battle for Market ShareIn today's dynamic marketplace, winning and retaining customers goes beyond traditional price wars. The key? Exceptional service. To deliver this effectively, a well-crafted plan is essential. Getting Started: Understanding Modern Customer ServiceWe've entered an era where personalized customer experiences are…

Launch of ThinkerBox: Revolutionizing Education

Introducing ThinkerBox: A New Chapter in Affordable Educational Technology In a significant development for educational technology, the School of Business Administration proudly announces the launch of ThinkerBox, its newest division dedicated to revolutionizing learning systems. ThinkerBox.org emerges as a beacon of innovation, designed to cater…

The Ultimate Guide to Surviving Christmas: A Comedic Lifeline for the Holiday-Struck

Ah, the Christmas season! That wonderful time of year when your wallet becomes lighter, your living room turns into a temporary warehouse for Amazon, and your home looks like it’s been hit by a festive tornado. Fear not, my fellow holiday warriors! Here's your extended,…

SBA Game Night: A Thrilling One-Minute Challenge

The MBA and MSA Management students at Andrews University School of Business recently organized an exhilarating Game Night that brought together over 70 participants for a night filled with laughter, excitement, and intense competition. With a lineup of 21 thrilling games, the event provided an…